Maurice Biriotti is CEO of SHM Productions Ltd which he set up in 1996 after finishing full-time academia during which he taught culture and media at the Universities of Cambridge, Birmingham and Barcelona and held a Visiting Chair in Film and Television Studies at the University of Zurich.

Biriotti has advised a range of clients on numerous aspects of business, working with clients such as the BBC, Thomas Cook, Carlton Communications, Kingston Communications, Orange and EMAP Digital on their media strategy, and has also advised on knowledge information structures and how they can assist business for clients such as Barclays Bank, Philips and ICI.

Both in his academic and his business career, Biriotti has lectured and given public speaking performances all over the world and has been a keynote speaker for a number ofinternational conferences.